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Model Awards
Please select a Vehicle to view current awards
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2011 4Runner -
2011 Avalon -
2011 Camry -
2011 Camry Hybrid -
2011 Corolla -
2011 FJ Cruiser -
2011 Highlander -
2011 Highlander Hybrid -
2011 Land Cruiser -
2011 Matrix -
2011 Prius -
2011 RAV4 -
2011 Sienna -
2011 Tacoma -
2011 Tundra -
2011 Venza -
2011 Yaris -
2010 4Runner -
2010 Avalon -
2010 Camry -
2010 Camry Hybrid -
2010 Corolla -
2010 FJ Cruiser -
2010 Highlander -
2010 Highlander Hybrid -
2010 Land Cruiser -
2010 Matrix -
2010 Prius -
2010 RAV4 -
2010 Sequoia -
2010 Sienna -
2010 Tacoma -
2010 Tundra -
2010 Venza -
2010 Yaris
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Intellichoice - 4Runner
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - 4Runner
- Best Overall Value of the Year - Mid-Size SUV
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Mid-Size SUV)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Polk
- 4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV.
(Disclaimers: *Durability based on longevity. Longevity based on Polk US Vehicles in Operation registration statistics MY1991/1996/2001 as of January 1, 2010.)
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J.D. Power and Associates
- Most Dependable Midsize Crossover/SUV
(Disclaimer: The Toyota 4Runner received the lowest number of problems per 100 vehicles among midsize crossovers/SUVs in the proprietary J.D. Power and Associates 2011 Vehicle Dependability StudySM. Study based on 43,779 consumer responses mea
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Intellichoice - Avalon
- Best Overall Value of the Year - Premium Passenger Car
- Best Overall Value of the Year, 13 of the last 14 years
- Best Overall Value of the Year for the last 6 years in a row
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Premium Passenger Car)
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Intellichoice - Avalon
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Avalon
- Lowest Operating Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Premium Passenger Car)
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Intellichoice - Avalon
- Lowest Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Premium Passenger Car)
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Intellichoice - Avalon
- Lowest Fuel Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
- 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side, and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 A
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Polk
- 90% of all Avalons sold since 1995 are still on the road
(Disclaimers: Based on Polk U.S vehicles in operation registration statistics MY 1996 - 2010 as of July 2010.)
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Cars.com
- Avalon was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - Camry 4 Cylinder
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car, 4-cyl. models only)
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Intellichoice - Camry 4 Cylinder
- Smart Choice - Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car, 4-cyl. models only)
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Intellichoice - Camry 4 Cylinder
- Smart Choice - Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car, 4-cyl. models only)
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Intellichoice - Camry 4 Cylinder
- Lowest Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car, 4-cyl. models only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side , and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Polk
- 90% of all Toyota Camrys Sold Since 1995 are still on the road.
(Disclaimers: Based on Polk U.S vehicles in operation registration statistics MY 1996 - 2010 as of July 2010.)
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Cars.com
- The Toyota Camry is the Top American-Made Car according to Cars.com
- The Toyota Camry is ranked #1 on the 2011 American-Made Index as compiled by the editors at Cars.com
- The Toyota Camry, Toyota Tundra, and Toyota Sienna rank higher
(Disclaimer: Camry ranked No. 1 on the American-Made Index as determined by the editors of Cars.com. For more information about the 2011 American-Made Index, visit Cars.com)
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Motor Trend
- 2010 Toyota Camry "Best Midsize Sedan" - Motor Trend
(Disclaimer: Motor Trend)
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Intellichoice - Camry Hybrid
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; hybrid only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side , and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Intellichoice - Corolla
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
- 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side, and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 C
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Polk
- 80% of all Corollas sold since 1990 are still on the road
(Disclaimers: Based on Polk U.S vehicles in operation registration statistics MY 1991 - 2010 as of July 2010. Includes Matrix models)
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Cars.com
- Corolla was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - FJ Cruiser
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Mid-Size SUV)
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Intellichoice - FJ Cruiser
- Highest Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Mid-Size SUV)
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Intellichoice - FJ Cruiser
- Lowest Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Kelley Blue Book
- Toyota FJ Cruiser received a 2011 Best Resale Value Award from Kelley Blue Book's kbb.com
(Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Intellichoice - Highlander
- Smart Choice - Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Mid-Size Crossover)
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Intellichoice - Highlander
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
- 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side, and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 H
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Cars.com
- Highlander was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - Highlander
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
- 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side, and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 H
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Cars.com
- Highlander Hybrid was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - Land Cruiser
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Land Cruiser
- Highest Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Premium Full-Size SUV)
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Intellichoice - Matrix
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Matrix
- Smart Choice - Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover)
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Intellichoice - Matrix
- Smart Choice - Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Intellichoice - Prius
- Best Overall Value of the Year
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Intellichoice - Prius
- Best Overall Value of the Year for the last 9 years in a row
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Intellichoice - Prius
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Prius
- Smart Choice - Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Intellichoice - Prius
- Lowest Fuel Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Intellichoice - Prius
- Smart Choice - Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Intellichoice - Prius
- Lowest Operating Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Passenger Car)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class 2011 IIHS Top Safety Pick (models built after December 2010)
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 Prius, vehicle cl
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Polk
- Toyota Prius has the highest owner loyalty of any mid-size car
- Over 97% of all Toyota Prius models sold over the last 10 years are still on the road
(Disclaimers: According to Polk statistics for the Mid/Full-size Car Category in the 2010 model year, Toyota Prius ranked highest by having the greatest percentage of households return to purchase or lease another Toyota Prius vehicle. Based o
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Cars.com
- Prius was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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J.D. Power and Associates
- Most Dependable Compact Car
- Most Dependable Compact Car, Four Years in a Row
(Disclaimer: The Toyota Prius received the lowest number of problems per 100 vehicles among compact cars in the proprietary J.D. Power and Associates 2008-2011 Vehicle Dependability StudiesSM. 2011 study based on 43,779 consumer responses meas
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Forbes.com
- Toyota Prius - 2011 Best Car for Commuters
(Disclaimer: Forbes.com)
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Edmunds.com
- Toyota Prius - A 2011 Edmunds.com "Best Retained Value" vehicle
(Disclaimer: Edmunds.com)
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Intellichoice - RAV4
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover, 4-cyl. models only)
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Intellichoice - RAV4
- Best Overall Value of the Year - Compact Crossover
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover, 4-cyl. models only)
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Intellichoice - RAV4
- Smart Choice - Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover, V6 models only)
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Intellichoice - RAV4
- Lowest Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Crossover, 4-cyl. models only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Polk
- Over 80% of all Toyota RAV4s sold in the last 15 years are still on the road.
(Disclaimers: Based on Polk U.S vehicles in operation registration statistics MY 1996 - 2011 as of July 2010.)
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Cars.com
- RAV4 was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - Sienna
- Best Overall Value of the Year - Van
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Minivan)
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Intellichoice - Sienna
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; 4-cyl model only)
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Intellichoice - Sienna
- Highest Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Minivan)
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Intellichoice - Sienna
- Lowest Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; 4-cyl model only)
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Intellichoice - Sienna
- Lowest Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; 4-cyl model only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 Sienna, vehicle c
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National Highway Traffic Safety Administration
- Five-star rating in driver side-impact crash test
- Five-star rating in rear passenger side-impact crash test
- Sienna received the top rating from NHTSA in all three side-impact crash tests
(Disclaimer: NHTSA 2011 five-star rating in driver side barrier, rear passenger side barrier, and driver side pole crash tests. 2011 MY vehicle tested. See www.safercar.gov)
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Kelley Blue Book
- 2011 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com
(Disclaimer: Vehicle’s projected resale value is specific to the 2011 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Cars.com
- The Toyota Camry, Toyota Tundra, and Toyota Sienna rank higher than the Ford F-150 on the 2011 Cars.com American-Made Index.
- Best Deal for Big Families
(Disclaimer: For more information about the 2011 American-Made Index, visit Cars.com. Based on Cars.com testing of 2011 vehicles.)
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Motor Trend
- 1st Place: Toyota Sienna SE "Brilliant (for a minivan) driving dynamics and intelligent second- and third-row packaging make for the smartest choice. The good looks don't hurt its case."
(Disclaimer: Motor Trend, December 2010)
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J.D. Power and Associates
- Most Dependable Minivan
(Disclaimer: The Toyota Sienna received the lowest number of problems per 100 vehicles among minivans in the proprietary J.D. Power and Associates 2011 Vehicle Dependability StudySM. Study based on 43,779 consumer responses measuring problems
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Intellichoice - Tacoma Access/Double Cab
- Smart Choice - Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Pickup, Access and Double Cab models only)
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Intellichoice - Tacoma Double Cab
- Highest Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Pickup, Double Cab models only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in rear passenger side-impact crash test
(Disclaimer: NHTSA 2011 five-star rating in rear passenger side barrier crash test. 2011 MY vehicle tested. See www.safercar.gov)
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Kelley Blue Book
- Toyota Tacoma received a 2011 Best Resale Value Award from Kelley Blue Book's kbb.com
(Disclaimer: Vehicle’s projected resale value is specific to the vehicle's 2011 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Cars.com
- Tacoma was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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J.D. Power and Associates
- Most Dependable Midsize Pickup
(Disclaimer: The Toyota Tacoma received the lowest number of problems per 100 vehicles among midsize pickups in the proprietary J.D. Power and Associates 2011 Vehicle Dependability StudySM. Study based on 43,779 consumer responses measuring pr
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Edmunds.com
- Toyota Tacoma - A 2011 Edmunds.com "Best Retained Value" vehicle
(Disclaimer: Edmunds.com)
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Intellichoice - Tundra
- Best Overall Value of the Year - Full-Size Pickup
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup)
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Intellichoice - Tundra Double Cab
- Smart Choice - Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup, Double Cab models only)
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Intellichoice - Tundra
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Tundra Regular Cab/CrewMax
- Highest Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup, Regular Cab and CrewMax models only)
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Intellichoice - Tundra Regular Cab
- Lowest Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup, Regular Cab models only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- 2011 IIHS Top Safety Pick (Tundra Double Cab)
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 Tundra, vehicle c
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National Highway Traffic Safety Administration
- Tundra received the top rating from the NHTSA in all three side-impact crash tests
- Five-star rating in driver side barrier crash test
- Five-star rating in rear passenger side barrier crash test
- Five-star rating in side-impac
(Disclaimer: NHTSA 2011 five-star rating in driver side barrier, rear passenger side barrier, and driver side pole crash tests (Regular and Double Cab Models only). 2011 MY vehicle tested. See www.safercar.gov)
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Cars.com
- The Toyota Tundra ranks higher than any other truck on Cars.com's 2011 American-Made Index
- The Toyota Camry, Toyota Tundra, and Toyota Sienna rank higher than the Ford F-150 on the 2011 Cars.com American-Made Index.
- Tundra was name
(Disclaimer: For more information about the 2011 American-Made Index, visit Cars.com. Based on independent testing by Cars.com.)
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J.D. Power and Associates
- Most Dependable Large Pickup
- Most Dependable Large Pickup, Six Years in a Row
(Disclaimer: The Toyota Tundra received the lowest number of problems per 100 vehicles among large pickups in the proprietary J.D. Power and Associates 2006-2011 Vehicle Dependability StudiesSM. 2011 study based on 43,779 consumer responses me
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Edmunds.com
- Toyota Tundra - A 2011 Edmunds.com "Best Retained Value" vehicle
(Disclaimer: Edmunds.com)
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Intellichoice - Venza
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; 4-cyl models only)
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Intellichoice - Venza
- Smart Choice - Retained Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Mid-Size Crossover)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
- Highest possible roof strength crash test rating in its class
- 2011 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset, side, and roof strength crash tests. Ratings only meaningful when comparing vehicles in the same weight class. Insurance Institute for Highway Safety rating for 2011 V
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National Highway Traffic Safety Administration
- Venza received the top rating from the NHTSA in all three side-impact crash tests
- Five-star rating in driver side barrier crash test
- Five-star rating in rear passenger side barrier crash test
- Five-star rating in side-impact
(Disclaimer: NHTSA 2011 five-star rating in driver side barrier, rear passenger side barrier, and driver side pole crash tests. 2011 MY vehicle tested. See www.safercar.gov)
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Cars.com
- Venza was named a 2011 Best Bet by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - Yaris
- Excellent Value
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com)
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Intellichoice - Yaris
- Lowest Operating Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Sporty Car, Compact Passenger Car)
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Intellichoice - Yaris
- Lowest Maintenance Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Sporty Car, Compact Passenger Car)
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Intellichoice - Yaris Liftback
- Lowest Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Sporty Car, Compact Passenger Car, Liftback models only)
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Intellichoice - Yaris 3-Door Liftback
- Lowest Fuel Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Sporty Car, 3-Door Liftback model only)
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Intellichoice - Yaris 5-Door Liftback/Sedan
- Smart Choice - Fuel Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Passenger Car, 5-Door Liftback and Sedan models only)
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Intellichoice - Yaris Sedan
- Smart Choice - Ownership Costs
(Disclaimer: 2011 IntelliChoice, www.IntelliChoice.com; Compact Passenger Car, Sedan model only)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset and side crash tests. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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Cars.com
- Yaris was named a 2011 Best Bet by Cars.com
- Yaris was named a Top 10 Urban Car by Cars.com
(Disclaimer: Based on independent testing by Cars.com)
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Intellichoice - 4Runner
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - 4Runner
- Lowest Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - 4Runner
- Lowest Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- 4Runner received the top rating from the NHTSA in both side-impact crash tests
- Five-star rating in driver's frontal and both side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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R.L. Polk
- 4Runner durability* is unbeatable. Whether it's at 10, 15, or 20 years, more 4Runners are still on the road today than any other midsize SUV.
(Disclaimers: *Durability based on longevity. Based on R. L. Polk & Co. Vehicles in Operation registration statistics for MY1990/1995/2000 as of January 1, 2009.)
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Intellichoice - Avalon
- Best Overall Value of the Year
(Disclaimer: 2010 IntelliChoice.com; Full-Size Car; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Avalon
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Avalon
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in frontal passenger crash test
- Five-star rating in both frontal crash tests
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both frontal and side-impact crash test
- Avalon received the top rating from NHTSA in both side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Intellichoice - Camry 4 Cylinder
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Camry 4 Cylinder
- Smart Choice - Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Camry 4 Cylinder
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
- Highest-possible roof strength crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in frontal driver crash test
- Five-star rating in frontal passenger crash test
- Camry received the top rating from NHTSA in both frontal crash tests
- Five-star rating in driver side-impact crash test
- Five-star rating in rear passenger side-impact crash test
- Camry received the top rating from NHTSA in both side-impact crash tests
- Five-star rating in both frontal and side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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R.L. Polk
- 90% of all Toyota Camry's Sold Since 1994 are still on the road.
(Disclaimers: Based on R. L. Polk & Co. U.S vehicles in operation registration statistics 1994 - 2010. Includes Camry Solara.)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Cars.)
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Intellichoice - Camry Hybrid
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Camry Hybrid
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Camry Hybrid
- Smart Choice - Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
- Highest-possible roof strength crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in frontal driver crash test
- Five-star rating in frontal passenger crash test
- Camry received the top rating from NHTSA in both frontal crash tests
- Five-star rating in driver side-impact crash test
- Five-star rating in rear passenger side-impact crash test
- Camry received the top rating from NHTSA in both side-impact crash tests
- Five-star rating in both frontal and side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Intellichoice - Corolla
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Corolla
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Corolla
- Smart Choice - Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
- 2010 IIHS Top Safety Pick
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver side-impact crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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R.L. Polk
- 80% of all Corollas sold since 1989 are still on the road
(Disclaimer: Based on R. L. Polk & Co. U.S. vehicles in operation statistics 1994 - 2010 as of July 1, 2010. Includes Corolla Matrix.)
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Cars.com
- Best Deal for Commuters
(Disclaimer: Cars.com)
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Cars.com
- Editor's Choice for Off-Roaders
(Disclaimer: Cars.com)
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Intellichoice - FJ Cruiser
- Best Overall Value of the Year - Overall SUV/Crossover under $28,000
(Disclaimer: 2010 IntelliChoice.com; Overall SUV/Crossover under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - FJ Cruiser
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - FJ Cruiser
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - FJ Cruiser
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- FJ Cruiser received the top rating from the NHTSA in both side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Off-Road SUV.)
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Cars.com
- Editor's Choice for Large Families
(Disclaimer: Cars.com)
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Intellichoice - Highlander
- Best Overall Value of the Year - Midsize Crossover
(Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- Five-star rating in driver's frontal crash test
- Five-star rating in driver's frontal and both side-impact crash tests
- Highlander received the top rating from NHTSA in both side-impact crash test
- Highlander received the top rating from NHTSA in driver's frontal crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Kelley Blue Book
- 2010 Toyota Highlander was named Best Resale Value in its class by Kelley Blue Book's kbb.com
(Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Intellichoice - Highlander Hybrid
- Best Overall Value of the Year - Midsize Crossover
(Disclaimer: 2010 IntelliChoice.com; Mid-Size Crossover; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander Hybrid
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander Hybrid
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander Hybrid
- Lowest Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Highlander Hybrid
- Smart Choice - Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- Five-star rating in driver's frontal crash test
- Five-star rating in driver's frontal and both side-impact crash tests
- Highlander received the top rating from NHTSA in both side-impact crash test
- Highlander received the top rating from NHTSA in driver's frontal crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Kelley Blue Book
- Highlander Hybrid was named a 2010 Top 10 Green Cars Vehicle by Kelley Blue Book's kbb.com
(Disclaimer: For more information about the 2010 Top 10 Green Cars Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Intellichoice - Land Cruiser
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Land Cruiser
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Luxury Full Size SUV.)
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Intellichoice - Matrix
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Matrix
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in passenger frontal crash test
- Five-star rating in front seat side-impact crash test
- Five-star rating in both frontal and front seat side-impact crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Cars.com
- Editor's Choice for First-Time Drivers
(Disclaimer: Cars.com)
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Intellichoice - Prius
- Best Overall Value of the Year - Car Under $24,000
(Disclaimer: 2010 IntelliChoice.com; Overall Car under $24,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Prius
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Prius
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Prius
- Lowest Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Prius
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Prius
- Lowest Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver side-impact crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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R.L. Polk
- Toyota Prius has the highest owner loyalty of any mid-size car
(Disclaimers: According to Polk statistics for the Mid/Full-size Car Category in the 2009 model year, Toyota Prius ranked highest by having the greatest percentage of households return to purchase or lease another Toyota Prius vehicle.)
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Kelley Blue Book
- 2010 Toyota Prius was named Best Resale Value in its class by Kelley Blue Book's kbb.com
- Toyota Prius received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com
(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Kelley Blue Book
- Prius was named a 2009 Top 10 Green Car by Kelley Blue Book's kbb.com
(Disclaimer: For more information about the 2009 Top 10 Green Cars from Kelley Blue Book's kbb.com, visit www.kbb.com/green. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Hybrid Cars.)
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Cars.com
- Best New Hybrid Hatchback
- Editor's Choice for Commuters
- Editor's Choice for Weekend Athletes
- "Eco-Friendly" Car of the Year
(Disclaimer: Cars.com)
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MotorWeek
- 2010 MotorWeek's Driver's Choice Award - Best of the Year
- 2010 MotorWeek's Driver's Choice Award - Best Eco-Friendly
(Disclaimer: MotorWeek)
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Intellichoice - RAV4
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - RAV4
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - RAV4
- Smart Choice - Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- RAV4 received the top rating from the NHTSA in both side-impact crash tests
- Five-star rating in driver's frontal and both side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Kelley Blue Book
- Toyota RAV4 received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com
(Disclaimer: For more information about the 2010 Best New Resale Value Vehicles from Kelley Blue Book’s kbb.com, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Intellichoice - Sequoia
- Best Overall Value of the Year - Full Size SUV
(Disclaimer: 2010 IntelliChoice.com; Full Size SUV; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Sequoia
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Sequoia
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Sequoia received the highest NHTSA driver's frontal crash test rating possible
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Full Size SUV.)
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Intellichoice - Sienna
- Best Overall Value of the Year - Van
(Disclaimer: 2010 IntelliChoice.com; Van; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Sienna
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Sienna
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in frontal passenger crash test
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- Five-star rating in frontal passenger and both side-impact crash tests
- Sienna received the top rating from the NHTSA in both side-impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Kelley Blue Book
- 2010 Toyota Sienna was named Best Resale Value in its class by Kelley Blue Book's kbb.com
(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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Cars.com
- Best Deal for Big Families
(Disclaimer: Cars.com)
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Intellichoice - Tacoma
- Best Overall Value of the Year - Truck Under $28,000
(Disclaimer: 2010 IntelliChoice.com; Overall Truck under $28,000; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma Regular Cab
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma Regular/Access Cab
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma Regular Cab
- Smart Choice - Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma Regular Cab
- Smart Choice - Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tacoma Double Cab
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in both frontal and side-impact crash tests
- Tacoma received the top rating from the NHTSA in both side-impact crash tests
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- Tacoma received the highest rating from the NHTSA in both frontal crash tests
- Five-star rating in driver's frontal crash test
- Five-star rating in frontal passenger crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Cars.com
- Best Deal for Hard Workers
- Editor's Choice for First-Time Drivers
(Disclaimer: Cars.com)
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Kelley Blue Book
- 2010 Toyota Tacoma was named Best Resale Value in its class by Kelley Blue Book's kbb.com
- Toyota Tacoma received a 2010 Best Resale Value Award from Kelley Blue Book's kbb.com
(Disclaimer: Vehicle’s projected resale value is specific to the 2010 model year. For more information, go to Kelley Blue Book’s kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Compact Pickups.)
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Intellichoice - Tundra
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tundra
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Tundra Regular Cab
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Tundra received the top rating from the NHTSA in both frontal crash tests
- Five-star rating in driver's frontal crash test
- Five-star rating in frontal passenger crash test
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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Intellichoice - Venza
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Venza
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Venza
- Best Bet - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
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National Highway Traffic Safety Administration
- Five-star rating in driver's frontal crash test
- Five-star rating in frontal passenger crash test
- Five-star rating in both frontal crash tests
- Five-star rating in front seat side-impact crash test
- Five-star rating in rear seat side-impact crash test
- Five-star rating in both side-impact crash tests
- Five-star rating in both frontal and side-impact crash tests
- Venza received the top rating from NHTSA in both side impact crash tests
(Disclaimer: NHTSA 2010 five-star rating. Crash test ratings only meaningful when comparing vehicles in the same weight class. www.safercar.gov)
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U.S. News & World Report
- Best Car for the Money
(Disclaimer: U.S.News & World Report's Car Rankings at usnews.com/cars. Midsize Crossover.)
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Cars.com
- Best Deal for First-Time Drivers
(Disclaimer: Cars.com)
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Intellichoice - Yaris
- Best Overall Value of the Year - Subcompact Car
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Hatchback
- Excellent Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Hatchback
- Lowest Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Hatchback
- Lowest Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Hatchback
- Lowest Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Hatchback
- Highest Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Sedan
- Lowest Operating Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Sedan
- Lowest Fuel Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Sedan
- Smart Choice - Ownership Costs
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Intellichoice - Yaris Sedan
- Smart Choice - Retained Value
(Disclaimer: 2010 IntelliChoice.com; IntelliChoice is a registered trademark of Automotive.com, LLC.)
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Insurance Institute for Highway Safety
- Highest possible frontal crash test rating in its class
- Highest possible side-impact crash test rating in its class
(Disclaimer: Based on Insurance Institute for Highway Safety frontal offset crash test and side-impact crash test. Ratings only meaningful when comparing vehicles in the same weight class. www.iihs.org)
**Picture may not represent actual vehicle. Price varies based on Trim Levels and Options. See Dealer for in-stock inventory & actual selling price. All prices plus tax, title & license with approved credit. MSRP does not include delivery, processing, or handling fees.
